High end brands are making headlines for burning millions worth of unsold stock


We’re running experiments to determine demand before producing any stock.

So, there’s nothing to burn.


Our community of creatives submit their design to be printed on fabric for our shirts


The crowd vote for their favourite designs


The most popular designs are made on demand in limited drops


We’re building a community of likeminded individuals who are no longer willing to turn a blind eye to the negative impact fashion brands are having on the world.

Join the experiment by entering your email below